Filling in the CATTt

CATTt generator (heuretics)

C (contrast) = Advertising (Marchand, commodity sign)

We know that, according to D & G that, advertising has taken control of the creation of concepts for the purposes of capitalism. We must take note of their methodology and co-opt that for our own purposes (this is how we contrast): introducing the Unthought to our public policy topic.

A (analogy) = Art (Evans, appropriation)

To be filled out during Part 2 of the semester

T (theory) = Philosophy (Deleuze and Guattari)

We look to Delueze & Guattari for a set of instructions for creating a concept. They establish for us the components of philosophy so that we may identify them for ourselves and simply apply the instructions to our own project.

T (target) = Public Policy Topic/Disaster (Virno, public policy formation)

To be filled out during Part 2 of the semester

t (tale) = Blog (Dean, Stand-Up comedy).

While we haven't read the book yet (this won't be done until Part 2), we are using the blog as a stage on the internet for enacting our process of heuretics and thinking through the construction of our concepts.