
CATTt generator (heuretics)
C (contrast) = Advertising (Marchand, commodity sign)
We know that, according to D & G that, advertising has taken control of the creation of concepts for the purposes of capitalism. We must take note of their methodology and co-opt that for our own purposes (this is how we contrast): introducing the Unthought to our public policy topic.
A (analogy) = Art (Evans, appropriation)
The collection of essays outlines for us the various forms that appropriation has taken throughout the history of art. We can glean from the text how the appropriative art project was successful and even instructions towards its use (i.e. the 4 Laws of Detournement - Debord and Wolman)
T (theory) = Philosophy (Deleuze and Guattari)
We look to Delueze & Guattari for a set of instructions for creating a concept. They establish for us the components of philosophy so that we may identify them for ourselves and simply apply the instructions to our own project.
T (target) = Public Policy Topic/Disaster (Virno, public policy formation)
In the context of a disaster or public policy issue, Virno shows us the importance of the innovative action. He posits that the joke (or at least its "logicolinguistic" structure) is the best example of innovative action precisely because it is unexpected, original, and divergent. The "divergent path" (as Virno describes the joke) can lead us to a conclusion that wasn't previously thought - or the Unthought (according to D & G)
t (tale) = Blog (Dean, Stand-Up comedy).
Dean shows us the routine that is implemented in the telling of a joke. While his text is meant for the stand-up comic whose purpose is to make people laugh, we can learn from it how to deliver our "joke" (Virno's innovative action) in order introduce the Unthought through appropriative methods.